Coming up with a captivating car slogan can be challenging for automakers.
Some advertisers get it, and with that first swing of the hammer they hit the nail right on the head.
Others appear to be swinging the hammer blindfolded, with one hand tied behind their back. They have no clue!
Here at Bryant Motors, we’ve been around for over 80 years — and in that time we’ve certainly seen our fair share of doozies when it comes to car slogans.
So here are our three favorite and least favorite car slogans of all time.
3 Best Car Slogans of All Time
The Heartbeat of America – Chevrolet
We think this brings about a warm and fuzzy, yet strong and proud feeling. You could say it’s a slogan that sticks with you for all the right reasons.
The Ultimate Driving Machine – BMW
Who wouldn’t want to drive “the ultimate driving machine,” or at least want to know why it’s called that memorable distinction? Genius.
Fahrvergnügen! – Volkswagen
I mean…Fahrvergnugen, right?!
I’m sure not too many people knew that this German word means “driving enjoyment,” but nobody cared. They loved the word anyway. And Volkswagen’s sales skyrocketed because of it. Not too shabby.
3 Worst Car Slogans of All Time
Relieves Gas Pains – Volkswagen
We see what you were trying to do here, Volkswagen, but…no.
Isn’t That the Kind of Car America Wants? – Plymouth
Is it, though? Frankly, if you have to ask, then you’re not quite sure yourself. Just saying.
Wouldn’t You Really Rather Have a Buick? – Buick
Again, when you only have a few seconds to get consumers’ attention, tell us what I want, don’t ask. Be strong, not weak.
At Bryant Motors, we aren’t going to hit you with a catchy, or cheesy slogan. All we can do is guarantee you an awesome new or used car buying experience so that you can drive off with the ride of your dreams. Check out our impressive online inventory to get started.
“Ride with the people you trust”…now THAT is a slogan we can get behind!