If you like it then you should have put a keyring on it!
New or used car dealerships tend to have a bad reputation of tricking customers, and their primary targets are women.
Well, the jig is up!
Women are now arming themselves with the proper knowledge and tactics to confidently maneuver through the car buying process and come out a winner. After all, who runs the world? (Girls!)
Here are some tips and tricks on how to survive the car dealership as a single woman.
Know what you want and what you don’t want (or need)
First off, you have a lot of research to do.
Besides knowing what you want your car to look like (make, model, color… hey, it’s your money. Get what you want, right?), know what features are important to you and which features aren’t. Don’t pay extra for a feature that you don’t really care about.
Double check this when you’re looking over the contract. The dealership may try to sneak in some features and add-ons. Be ready to comb through that contract, ask questions, and firmly say what you don’t want to pay for.
Know which numbers to discuss, and which to ignore
So, here are the numbers that aren’t important, and shouldn’t even be discussed initially: the MSRP or sticker price of a vehicle, the payment that you are looking to pay, or your down payment amount.
The MSRP is the manufacturer’s suggested retail price, and is usually a lot more than the car is actually worth, sometimes by a few thousand dollars. Don’t get suckered into paying this price.
The number you should know instead is the invoice price. Keep your negotiations around this number, and start by going even lower than that price.
Possibly one of the first questions your salesperson will ask you is “how much of a payment are you looking to make?” followed by “how much of a down payment are you looking to make?”
In a sense, your answer should be “none of your business.” Maybe say it nicer than that, but the point is to not tell them.
They’ll try to use your numbers to finagle the cost in their favor, giving you what you want, but making sure they also, in the end, get the most money from you.
Know How to Say “No”
Bottom line – if you’re not getting what you want, be prepared to walk away.
This is no time to try to make friends or to not hurt anyone’s feelings. That salesperson will be okay.
It’s about sticking to your guns and getting or spending what you want, nothing more.
If they see that you mean business and aren’t budging, they’ll possibly come your way in order to keep you.
But if they don’t, be proud of yourself for not accepting something that you didn’t agree with. There are plenty of other cars and better deals out there (plenty of fish in the sea, you know what I mean?).
You shouldn’t have to feel like you’re on the defense when you get to a dealership in order to not be taken advantage of.
That’s why Bryant Motors lets you take the lead in your new or used vehicle shopping experience. We listen, and we work hard to get you exactly what you want.
Come by and visit us or check out our online inventory today!