Since World War II, this iconic vehicle just keeps on muddin’
Jeep is a popular American-based auto manufacturer and a subsidiary of FCA US LLC (formerly Chrysler Group, LLC). Headquartered in Toledo, Ohio, Jeep has been a part of the Chrysler family since 1987, when the corporation acquired the Jeep brand from its previous owner, American Motors Corporation (AMC).
Jeep’s current vehicle offerings consist strictly of sport utility vehicles (SUVs) and off-road vehicles, but the brand has recently returned to the pickup truck market.
Continue reading to learn more about the history, models and future of this popular brand.
Jeep throughout the decades
It might surprise you to learn that today’s Jeep, with all of its modern amenities and other comfort features, was originally built out of necessity during World War II. It was made to be a rough-and-tumble, all-terrain vehicle that could help get the Allied Forces from point A to point B faster than ever before.
The 1940s saw the very first Jeep roll of the assembly line and the rest was history. Designed to be able to travel where there were no roads, Jeeps were made to take a beating and keep on going. By the 1950s, Jeep had expanded its vehicle offering from just a single military vehicle to 7 different models, all of which served a unique purpose and were marketed toward everyday consumers.
The 1960s brought the introduction of the station wagon and 6 other car types, bringing their grand total to 14 different cars. By the end of the 1970s, one of the most popular models ever sold, the Jeep Cherokee, had hit the market. It was with the help of this vehicle that Jeep won every award available for the four-wheel drive sector of automobiles throughout the decade.
The next decade didn’t slow Jeep down by any means. By the end of the 1980s, Jeep had created the first known four-wheel drive compact SUV. By the late 1990s, Jeep had grown from a vehicle of war to selling almost 630,000 vehicles worldwide in just a single year.
The Jeep Wrangler: A new vehicle for a new century
The turn of the century brought even more growth for Jeep. The Jeep Wrangler Rubicon made it clear that Jeep was always willing to push the limits of off-road capability. In the most recent decade, Jeep set a personal record of selling more than 1.4 million vehicles in a single year and expanding to more countries across the globe than ever before.
The history of Jeep is a rich one. One that was born out of necessity, but has expanded to one of the most recognizable brands across the globe. Thanks to the dedication of both Jeep engineers and sales teams, we can expect Jeep to stick around and continue to push the envelope of automotive capabilities for decades to come.
Jeep of the future: Grand Cherokee, Wrangler & Gladiator
Back for another year and better than ever before, the all-new 2019 Jeep Grand Cherokee has outdone itself. Its 6.2-liter V8 engine allows it to sport a 0 to 60 time of just 3.5 seconds, giving it one of the best acceleration packages in its class. It also comes equipped with other interior and exterior features such as an 8.4-inch touchscreen that allows you to control all internal controls and rain-sensing windshield wipers, which automatically turn on the windshield wipers if they detect moisture of any kind.
The 2019 Jeep Wrangler also adds some great new features to a truly timeless classic. The 33-inch tires on the Wrangler make it easier than ever to traverse some of the roughest terrain in the world. Additionally, the new Wrangler includes a blind spot detection program that lets you know when a car is in your blind spot, keeping both you and your family safe at all times.
One of the most uncommon, yet highly useful, styles of Jeep is the Right Hand Drive (RHD) model. The RHD Jeep is most commonly utilized to deliver mail so that the mail carrier is already on the right side of the vehicle to place mail into roadside mailboxes. The whole setup of the Jeep is flipped to make your job as a mail carrier easier than ever before.
Finally, in the spring of 2019, Jeep unveiled the all-new Gladiator. Designed to be a perfect combination of the open-air style of a Jeep with the functionality of a pickup truck, the Jeep Gladiator is the perfect vehicle to feed the weekend warrior in all of us. With the ability to tow more than 7,600 pounds, this vehicle is perfect to haul the boat to the lake for a weekend on the water or tow an RV out to the remote wilderness for a serene family getaway.