“Ram Tough” isn’t just a slogan, it’s a promise when it comes to one of the most dependable truck lineups in American history
The RAM truck is more than just transportation. It’s part of American history.
First introduced in 1981, Ram has continuously produced dependable trucks for over 35 years, winning numerous awards and a loyal customer following in the process. With countless special and limited editions, a distinctive Hemi engine, and many updates to incorporate the latest in technology, the RAM truck lineup remains both a pickup with a piece of history that’s well suited to the demands of the 12st century.
Continue reading to learn more about the history of the company — or start shopping our impressive inventory of new and used RAM trucks for sale right now.
History of Dodge RAM
Now stylized as RAM, these trucks were formerly a part of the as the Ram Truck Division of Dodge.
John and Horace Dodge began their career by manufacturing bicycles in 1897, but soon shifted their focus to making parts for the automotive industry.
After supplying Ford and Oldsmobile with key components for over a decade, the Dodge brothers decided to enter the car business themselves in 1913, releasing their first car in 1914 and their first truck in 1918.
After the death of the brothers, the firm was sold and was eventually acquired by Chrysler in 1928. After Chrysler’s 2009 bankruptcy, the company was merged with Fiat to become part of what is now Fiat Chrysler Automobiles N.V.(FCA).
The Story of the Ram Hood Ornament
The iconic advertisements of the 1980s introduced the Dodge Ram pickups as being built “Ram tough,” with dramatic images of both actual rams rearing up and charging each other, then locking horns to duel it out. Shot against rugged wilderness backgrounds, these advertisements established the character of the Ram truck as rugged, powerful, and created for drivers who needed to traverse difficult terrain, haul heavy loads, or pull trailers.
Interestingly, the original Ram hood ornament was designed for a passenger car by Avard Tennyson Fairbanks, a sculptor and art professor who made a deal with Chrysler to design the ornament in exchange for a new car.
Fairbanks’ hood ornament design was used for several models from 1932-1954, and then revived with the introduction of the RAM pickup.
Generations of Ram Trucks
The first iteration of the Dodge Ram truck was introduced in 1981 and manufactured through 1993. It was an update of the earlier Dodge D-series pickup truck, originally focusing on light trucks but later expanded to include a wide range of sizes.
In nearly forty years of continuous production, the RAM pickup has since gone through four major generations, with each adding new features and capabilities:
First Generation (1981- 1993)
Second Generation (1993 – 2002)
Third Generation (2001/2002 – 2008)
Fourth Generation (2009 – present)
The Modern RAM Truck
Today’s Ram trucks are powered by the iconic Chrysler Hemi engines with distinctive hemispherical combustion chambers. They’re available in both V6 and V8 models, with 3.6 to 6.7-liter engines ranging from 215 to 410 horsepower. Both diesel and gasoline models are available.
Although manual transmissions were available on Dodge Rams through 2018, stick shifts are no longer available on 2019 models. Chrysler’s eTorque technology means you can buy a fuel efficient hybrid Ram truck that uses regenerative braking. Rams are offered in both two and four-wheel drive models.
The RAM lineup offers several different body styles, including two and four-door models. With up to 2,100 pound payload capacity and the ability to tow over 11,000 pounds on larger models, clearly the RAM truck remains a workhorse — just like it has from day one.
Check out our wide selection of new and used RAM trucks in our online inventory —
from brand new RAM 2500s right off the assembly line to affordable pre-owned RAM 1500s.
Visit our Sedalia dealership to test drive your next great ride!